![]() ![]() We must take action today in order to protect our forests for tomorrow,” said Stella McCartney. I am proud to say we have been partnering with Canopy since 2014 and have been a zero-deforestation brand since 2017 - never sourcing from ancient, endangered or protected forests. “We are collaborating with Canopy to accelerate the development and adoption of Next Generation Solutions within supply chains rooted in forests. “We are excited to be joining our long-time partner Canopy to support a rapid scale-up of sustainable Next Generation materials production as well as uptake of low-carbon, low-footprint alternative fibers for textiles and paper packaging.” ”At Kering, we aim at reducing our footprint on biodiversity, and contribute to preserving and restoring critical ecosystems,” said Yoann Régent, Head of Sustainable Sourcing & Nature Initiatives. ○ at least 5x lower impact on biodiversity/threatened species ○ 18% to 70% less fossil energy resource depletion When compared to forest fibers, Next-Generation Solutions have on average: The signatories have also committed to ensuring their respective supply chains are free of Ancient and Endangered Forests and are calling on industry peers to follow suit by shifting towards sustainable Next Generation alternatives – such as fibers made from agricultural residue or recycled textiles. These next generation solutions and collaborations like Canopy’s help us taking strong steps towards our goal for all our materials to be either recycled or sourced in a more sustainable way by 2030.” ![]() “ Innovative low-carbon solutions, such as regenerated cellulosic fibers from waste textiles, microbial cellulose or agricultural residues, will play a vital role to help us reduce our impact on climate and protect forests, so no ancient and endangered forests are put at risk to make fashion. Canopy has showed true leadership by bringing the fashion and regenerated cellulosic industries together with the purpose of reducing fashion’s dependency on forests,” said Madelene Ericsson, Environmental Sustainability Business Expert H&M Group. “At H&M Group, we are committed to becoming a circular business, in which moving towards more sustainable alternatives for our materials is crucial. ![]()
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